In presenting a seminar paper on the new media, John Naughton (2006, p.2 of 10) treats human society as an “organism which depends on a media environment to survive and develop.” The organism is directly influenced by the media and dependent on “prevailing modes of communication”, Broadcast TV being the dominant medium.
According to Neil Postman (2006, p.2 of 10); The Disappearances of Childhood, Vintage 1994, “New Communications technologies may change the ecosystem.” The trend those days sees broadcast TV losing its dominance and being replaced by the internet.
The internet has penetrated every aspect of out lives especially e-commerce and video across the net, online news, and web used as a publication medium.
Broadcast TV is a ‘push’ or ‘sit back’ medium. The web is a ‘pull’ or ‘sit up’ medium which indicated consumer sovereignty and a better informed and knowledgeable society.
The internet comes with quite a few issues, such as lack of privacy, harder for companies to keep secret, resulting in leakage of confidential information and bad publicity.
However, the internet could be used by an organization in a positive way, for example, provide information about its products or advertisements. It could also use social networking sites to check out applicants.
The growth of blogging via the internet has affected conventional print journalism. However, their relationship would be beneficial to both. Under the conventional print journalism, “freedom of the press was available to anyone with enough money to own a newspaper,” John Naughton (2006, p.9).
With the new technology, all one needs is to own a computer, appropriate software and internet connections. Companies that do not adapt are going to have a lot of difficulties in providing and accessing information.
References:
Naughton 2006, Blogging and the emerging media ecosystem, viewed 18 November 2009,
http://reutersinstitute.politics.ox.ac.uk/fileadmin/documents/discussion/blogging.pdf
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment