Source: http://sroblog.com/2009/06/18/the-historically-challenged-president-frontpagemag/
During the United States Presidential Election campaign, US democratic candidate, Barack Obama used his iPhone as a tool to get votes out. He is now the President of United States.
Source: http://www.textually.org/textually/archives/2008/10/021358.htm
This tool is designed for the grassroots and swing voters to become directly involved in the election campaign. The White House blog has a feature called “Call Friends” which kept in touch with thousands of people who would hopefully, turn into votes. It would at the same
time, raise the democratic candidates profile among the social networking set. It was also used
to raise money for Obama’s Election Campaign.
Obama’s move to concentrate on the new genre as compared to mainstream media has brought enormous benefits, mainly because; there is instant feedback from contacts. This is a two-way traffic. Dean Takahashi from Technorati Day 5 (2009 p.2of2), said “You can find out quickly what your readers like and what they don’t, and you can respond immediately. You see what works and do more of it.”
According to, Technorati Media, Yahoo, 51% of internet users will turn to blogs to gather information and communicate about politics. Blogosphere enables people to engage in commentary about the good and bad of their government and has greatest impact on politics.
The White House blog, started on 20 January 2009, took just 42 days to make it to Technorati’s Top 100 , the fastest blog to have ever done that. It seats at number 96. In Malaysia, the last election showed the impact; the new genre has on the results, mainly due to text messages and blogs. As a result, more and more politicians, now, have blogs of their own.
This seems to be a sign that the new genre of media has a huge impact in communication and that the mobile technology is set to become the norm moving forward. This is a glimpse of the future of high tech politicking.
References:
‘Technorati’ 2009, State of the Blogosphere 2009, viewed 12 November 2009,
http://es.technorati.com/blogging/article/day-5-twitter-global-impact-and/page-2/
‘Technorati’ 2009, Technorati Attention Index, viewed 10 November 2009, http://blog.technorati.com/page/3/
Shiels, M 2008, ‘Obama Uses iPhone to win support’, BBC News viewed 10 November 2009,
http://news.bbc.co.uk/go/pr/fr/-/2/hi/technology/7649753.stm
Thornton 2009, Front Page Mag, viewed 10 November 2009,
http://sroblog.com/2009/06/18/the-historically-challenged-president-frontpagemag/
‘Texuality’ 2008, Obama and Biden Unleash iPhone App, viewed 10 November 2009,
http://www.textually.org/textually/archives/2008/10/021358.htm
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